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MTV India is a popular television channel primarily aimed at the youth in India. Launched in 1996, it is part of the Viacom18 network, the same group that operates Colors Cineplex. Over the years, MTV India has evolved from focusing mainly on music videos to offering a wide range of content, including reality shows, youth-based drama series, and music programming.
Some of the popular shows on MTV India have included:
- Roadies: A reality show where contestants go on adventurous tasks and face challenges.
- Splitsvilla: A dating reality show where contestants try to find love while competing in various challenges.
- MTV Unplugged: A show featuring live acoustic performances by renowned artists.
- MTV Hustle: India’s first rap reality show focusing on finding the next big rapper.
While MTV India has retained some of its music programming, its primary focus has shifted to creating content that resonates with the youth, including shows that tackle social issues, fashion, and lifestyle.
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